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M&C Saatchi Has Been Appointed to Handle Launch of "Doddle"

26/06/2014
Advertising Agency
London, UK
23
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Agency to launch click and collect service being rolled out across England

M&C Saatchi Group has been appointed to handle the launch of Doddle, a click and collect service being rolled out across major rail stations and shopping centres nation-wide.

The new initiative, which targets the fast growing online shopping sector, answers the rapidly increasing demand for click and collect services, allowing busy consumers to easily collect and return goods at their nearest Doddle shop. Notifications through SMS and email will alert customers when their parcels are ready for collection.

Doddle will open 300 new locations in the next three years, with many shops featuring changing rooms, designed to speed the returns process for clothing items. Open early until late seven days a week, the first six new Doddle shops will be situated at Westfield Stratford, and London Waterloo, London Cannon Street, Bromley South, Brighton and Chelmsford stations.

M&C Saatchi and M&C Saatchi PR will provide fully integrated marketing solutions for Doddle, from above the line communications, to social media, community management and experiential activity.

Doddle CEO Tim Robinson, said: ‘Our research shows that consumers and retailers remain frustrated with the problems of delivering and returning goods purchased online. Doddle will make it quick, easy and convenient. We are an ambitious company with big plans. That’s why we appointed M&C Saatchi. They have created a simple, striking campaign that will make a difference.’

M&C Saatchi UK Group Chairman Tim Duffy, said: ‘Doddle is a great idea, with great technology, great locations and a great name. We are thrilled to be working with them. It’s not every day you have the opportunity to build a new brand from scratch. We look forward to creating a famous brand, using all our skills across all our disciplines.’

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