M&C Saatchi Group’s Brand and Experience Business Re Launches European Hub in Stockholm

From left to right: Nicole Bon de Veire, Max Bon de Veire, Klara Eide, Patrick Guerrera

Global brand and experience design business Re has opened in Stockholm as of this month, bringing deeper capabilities to its regional offering.

Launched in 2009, and with operations in the UK, USA, Australia and Middle East, Re designs world-leading brands and best-in-class digital products that are built with and for each other.

They have defined and built some of the world’s most iconic brands and connected experiences, including Europe’s strongest brand (Brand Finance 2023) Swisscom. Other clients of note include FIFA, Skyscanner, and D&AD.

The Nordics team, operations and strategy offering will be led by Max Bon de Veire (Principal) and its creative offering by Nicole Bon de Veire (Principal and Creative Director), the duo having moved recently to Stockholm after leading teams and key accounts for Re in Australia.

Says Patrick Guerrera, Re’s Global CEO: "We’re thrilled for Nicole and Max to establish what we do in the Nordics, as part of our growing global offering. Their track record in driving commercial and brand growth will be a great contribution to the local market, and promises a fantastic creative and competitive edge for clients."

Says Nicole Bon de Veire: "On a personal note I’m really happy to be setting up in my home country of Sweden, and to work with the best local talent. There are some incredible businesses in the region, but we also see huge potential for brands to perform better… to not just look great, but to work harder as a system across customer experiences, through the funnel, and beyond."

"In a market as innovative and forward-thinking as the Nordics, what we do is becoming ever more important for businesses to succeed," says Max. "Critical gaps between brands and their digital products create inconsistent experiences for customers, for internal teams, and they inevitably impact growth. These gaps become even higher risks during times of economic pressure when customers are looking to brands to support them, and to make their lives easier."

"This strategic move in the Nordics further strengthens our regional and European offering of creative solutions. Re is already working with and adding value to several of our clients, and will be a great addition to our uniquely experienced team in Stockholm," says Klara Eide, COO and executive strategy director at M&C Saatchi.

As a group, Re will work in close partnership with M&C Saatchi in Stockholm and other European hubs, providing multiple specialisms to clients as a single integrated offering.

Re Nordics will also work closely with the existing business in London, sharing resources and experience across the region to provide broader capabilities with leaner ways of working.