M&C Saatchi Group Launches One-to-One Agency Focused on Delivering Impactful Human Connections

M&C Saatchi One-to-One is an innovative, modern CRM agency within the M&C Saatchi Group operating out of New York. The agency formerly known as LIDA NY, today announces its updated client proposition and the launch of its MarTech Studio.

Originally founded in London, UK in 2000, the relaunched agency has refocused and calibrated its client proposition to meet existing and future clients shifting needs. M&C Saatchi One-to-One is helping brands take a more human-centric approach to customer communications by combining data, business and human intelligence to apply the right resource and solutions to achieve business and customer success.

“With the pandemic accelerating the rise of e-commerce, 1-to-1 comms are recognised by brands as an important part of their integrated marketing mix.” Commented Georgia Graham-Leigh, Managing Director, M&C Saatchi One-to-One. “However, many brands are not equipped to leverage the power of their existing marketing technology and data to maximise their 1-to-1 efforts. Our work has been focused on helping our clients do just that, and as a result we have evolved our agency and the M&C Saatchi Group offering.”

M&C Saatchi One-to-One has launched the MarTech Studio, a platform-agnostic, backend technical and implementation service to give brands support regardless of their stage of ‘MarTech’ maturity. The new service provides on-demand data and tech services to help clients optimise their current data and marketing technology, to ensure strong ROI on CRM ecosystem management, and campaign plans. The MarTech studio offers expert support with database clean up, email integration, reporting automation, preference centres set up, IP warm up and more.

“We are constantly evolving the M&C Saatchi US Group offering for our existing and prospective client partners, and are delighted to offer further expertise to complement our services and provide quantifiable results for our clients.” Said Lenny Stern, co-chairman M&C Saatchi US (co-founder SS+K).

M&C Saatchi One-to-One services a diverse portfolio of clients, including Christie’s auction house, Brightpearl retail operating systems, Business Iceland and is the agency of record for 10 brands within Moët Hennessy USA.

“Since partnering with LIDA at the start of 2020 they’ve immersed themselves into MHUSA’s brands, business, and ways of working, and continue to be the nimble and indispensable agency partners we depend on to supercharge our CRM.” Said Chad Stubbs, SVP consumer connections and investment, Moët Hennessy USA. “We know this relaunch - alongside their MarTech studio launch - will only bolster their data-centric capabilities, allowing them to partner with us even more effectively on our transformation journey to provide the most informed elevated consumer experiences in the market.”

M&C Saatchi One-to-One strengthens the M&C Saatchi Group’s ‘Centre of Excellence’ to deliver connected creative and business solutions in the US. The agency specialises in connecting people through impactful creative, and combining deep data with human intelligence to deliver communications strategies and creative campaigns that speak to an individual across the entire customer journey.

The leadership team comprises of managing director, Georgia Graham-Leigh, Adam Reader, Head of Strategy and Shawn Holness, head of client partnerships, who head up a growing team across North and South America. M&C Saatchi One-to-One proudly boasts a 90% talent retention rate and heavily invest in the development of staff as well as taking a progressive approach towards training, parental leave and CSR initiatives. The company is projected to achieve 34% revenue growth by the end of 2022.