M&C Saatchi London
Mon, 01 Feb 2021 12:46:04 GMT
M&C Saatchi Group hosted a virtual capital markets event for institutional investors and analysts yesterday, where it announced a new strategy, operating model and medium-term financial targets.
The Group set out a new customer-focused strategy and operating structure to address changing client needs whilst improving operational efficiency, with the presentation covering:
The Group also set out a number of financial targets to be achieved over the course of 2020 to 2025:
Moray MacLennan, chief executive officer, commented: “Today we are announcing the start of a new chapter for M&C Saatchi: a chapter of Meaningful Change. This will be at the heart of both our offering to clients and how we run and grow the company.
“Thanks to the resilience, agility and determination of our people, and the loyalty of our clients, we have emerged from the most difficult period in our history – amidst a global pandemic – with real strengths. We have a strong, diverse client base; we continue to win significant new business; our capabilities are broad and deep, across the digital marketing landscape; we have a strong presence in major markets and companies that are recognised as leaders in their field; we have strengthened our governance and controls.”
“The marketing landscape is changing in profound ways. M&C Saatchi’s belief in the power of communications and creativity to change the world is as relevant and important as ever, but we also need to evolve. We will be a simpler, better-connected global company, with technology working hand-in-hand with creativity, led by a clear mission: to navigate, create and lead meaningful change. We see great opportunity ahead and I am confident that this renewed focus will enable us to capture it.”
The Group’s new strategy has been created to enable clients to navigate, create and lead meaningful change. Meaningful Change addresses clients most complex business problems. It is purpose driven, impact orientated and signifies a substantial reset for the Group.
To achieve this the Group is moving to a new, simpler model, operating through five specialist divisions, each created to meet a clear and growing client need, to build on an area of existing strength, and so that when connected together they add up to a complete, differentiated, end-to-end capability:
Five Specialist Divisions
These divisions will be fuelled by five growth drivers and connect the Group to focus on larger, more complex, international client assignments.
The presentations and a video recording of the event will be made available on the Company's website at www.mcsaatchi.com on 29th January.
view more - Hires, Wins & BusinessM&C Saatchi London, Mon, 01 Feb 2021 12:46:04 GMT