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M&C Saatchi Develops ‘Own Your World’ for Legal & General Investment Management

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Print campaign aims to empower people to invest in the things they care more about

M&C Saatchi Develops ‘Own Your World’ for Legal & General Investment Management

Legal & General Investment Management (LGIM) launches today its consumer facing campaign "Own Your World".

Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear belief that diverse businesses and those which operate best practice climate policies deliver sustainable long-term value.

The campaign launches on June 25th, running nationally with DOOH, press and digital. A ‘Glass ceiling removal service’ will be staged as a stunt in London on Monday 25th June, with further bursts of activity landing later in the year.

As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.

LGIM Head of Personal Investing, Helena Morrissey says,“We are excited to be launching this campaign that we hope will revolutionise the way people invest. Our goal is to empower people to invest in the things that they care about so that together we can create the world that we want to see". 

M&C Saatchi CEO, Giles Hedger stated, "A visionary client, a radical product, and a market in need of transformation. The perfect Golden Square recipe".

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Media Agency

Media Agency: Mindshare

Other

PR Agency: PR Managing Director - Davnet Doran, M&C Saatchi PR/(PR Campaign leads – Pema Seely, Lauren Hunt Morgan, M&C Saatchi PR)

Creative Agency

Creative Agency: M&C Saatchi

Producer: Andy Williams

Executive Creative Director: Mark Goodwin (Deputy)

Chief Creative Officer: Justin Tindall

Senior Account Manager: Kelly Larken

Senior Account Director: Gemma Dodds

Head of Strategy: Steve Parker

Design director: Sophia Ben Yedder

Client

Advertiser: Legal & General Investment Management

Brand Manager: Dame Helena Morrissey (Head of Personal Investment)

Genres: People

Categories: Investment, Finance

M&C Saatchi London, Tue, 26 Jun 2018 08:30:44 GMT