M&C Saatchi Sydney
Wed, 01 Aug 2018 02:27:49 GMT
Jack Daniel's Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi.
The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel's with its charcoal filtering process which makes it a smooth sippin' Tennessee whiskey.
Says Sharon Edmondston, creative director, M&C Saatchi: "It's exciting to bring this much-loved and iconic brand to life. What a fascinating experience it has been to delve into the core values of Jack's over 150-year-old brand and see how culturally relevant those values still are today."
Says Marisa Murray, head of marketing, Jack Daniel's: "We'll be the first to admit that charcoal might not make for the most exciting picture. But the fact is, we can't make Jack without it and so we've made it the focus of this campaign with the help of M&C Saatchi."
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Creative Agency: M&C Saatchi Sydney
Chief Creative Officer: Cam Blackley
Senior Copywriter: Avi Azouz
Senior Art Director: Chris Cheesman
Senior Business Director: Celia Wallace
Planning Director: Tyler Wilson
Social Strategist: Clancy Walsh
Head of social: Mandi Bateson
Categories: Spirits, Alcoholic BeveragesM&C Saatchi Sydney, Wed, 01 Aug 2018 02:27:49 GMT