Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

M&C Saatchi Australia Creates First Work for Jack Daniel's

Creative 302 Add to collection

'The only filter we're a fan of is charcoal' campaign will roll-out across social, digital and major out-of-home sites nationally

M&C Saatchi Australia Creates First Work for Jack Daniel's

Jack Daniel's Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi. 

The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel's with its charcoal filtering process which makes it a smooth sippin' Tennessee whiskey.

Says Sharon Edmondston, creative director, M&C Saatchi: "It's exciting to bring this much-loved and iconic brand to life. What a fascinating experience it has been to delve into the core values of Jack's over 150-year-old brand and see how culturally relevant those values still are today."

Says Marisa Murray, head of marketing, Jack Daniel's: "We'll be the first to admit that charcoal might not make for the most exciting picture. But the fact is, we can't make Jack without it and so we've made it the focus of this campaign with the help of M&C Saatchi."


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: M&C Saatchi Sydney

Chief Creative Officer: Cam Blackley

Senior Copywriter: Avi Azouz

Senior Art Director: Chris Cheesman

Senior Business Director: Celia Wallace

Planning Director: Tyler Wilson

Social Strategist: Clancy Walsh

Head of social: Mandi Bateson

Categories: Spirits, Alcoholic Beverages

M&C Saatchi Sydney, Wed, 01 Aug 2018 02:27:49 GMT