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Mayor Lightfoot Makes Light Work of Promoting the Chicago 2020 Census

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Advertising agency Havas produces new spot for Chicago's Mayor, encouraging residents to complete their forms during lockdown

Mayor Lightfoot Makes Light Work of Promoting the Chicago 2020 Census
Chicago’s Mayor Lori Lightfoot is educating the City of Chicago once again; this time with another clever PSA developed in partnership with Havas Chicago. The goal, to inspire Chicagoans to stay home and complete their census forms.

Of Lightfoot's five tips, she recommends checking the mail to get some fresh air, "travelling" around the internet by learning a foreign language, starting a difficult puzzle, video chatting friends and supporting local restaurants. Naturally, she ordered a Chicago-style pizza. 


It’s the second lighthearted PSA Havas Chicago has developed with Lightfoot since the stay-at-home order was implemented. This work is a true testament on how agencies are adapting to production and shooting during Covid-19: practicing social distancing, pivoting creative ideas and execution while onsite, narrowed casting, and simplified execution wherever possible, without quality of work suffering of course. Definitely not an easy task, especially during this time of uncertainty. However, at Havas Chicago, there’s been an incredible surge of energy and creativity—partly because the team is empowered to challenge almost every paradigm and every norm its ever had under this new, new normal.

Marianna Ruiz, group creative director, said: “Mayor Lightfoot is quickly becoming our local hero, and being able to work with her on this important message was a really great opportunity. She is extremely professional, and also has a great sense of humour. Although we had a short amount of time with her – you can imagine how busy she is these days – she was very engaged from the start, was able to take direction easily and deliver a strong performance with very few takes. All in all, a great experience I’d be happy to do again anytime.”
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AGENCY

Creative Agency: Havas Chicago

Group Creative Director: Marianna Ruiz

Chief Creative Officer: John Norman

Head of Production: Brian Cooper

Sr Producer: Sarajane Gallagher

Copywriter: James Schmidt

Junior Art Director: Michael Bowling

Writer: Michele McGuire

Post Production: Studio 6 Chicago & New York

Director: Marianna Ruiz

Video: Bryce Haag, Craig Hensel

Editors: Kelsey Moher, Mike Abrams

Audio: Todd Bernstein

Post Producer: Rachel Steele

Animators: Peter Berthhold

Animation Producer: Christina Armano

Media Agency: Havas Media Chicago

VP, Group Planning Director: Karen Sandquist

VP, Group Account Director: Chris Thiele

Social Director: Meredith Viera

VP, Programmatic Strategy: Sarah Koch

SVP, Group Director, Local Investments: Karolyne Sprague

Influencer Marketing: The Social Standard

Genres: Comedy, People

Categories: Political, Corporate, Social and PSAs

Havas US, Thu, 16 Apr 2020 09:50:24 GMT