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Mayor Adams Announces New York City’s Digital Billboards Denouncing Florida's ‘Don’t Say Gay’ Law


Digital billboard campaign donated by VMLY&R, GroupM, BCW, H+K Strategies, and Kinetic invites Floridians to move to New York

Mayor Adams Announces New York City’s Digital Billboards Denouncing Florida's ‘Don’t Say Gay’ Law

New York City Mayor Eric Adams today announced the launch of digital billboards and creative ads denouncing the recent passage of 'Don’t Say Gay' in five Florida cities. The campaign is a reaffirmation of Mayor Adams’ commitment and unconditional support for the LGBTQ+ community. The new legislation bans instruction on sexual orientation and gender identity in kindergarten through third grade — a targeted attack on the LGBTQ+ population. New York City’s response is to double down on its commitment to preserving the right to free speech and building a city that welcomes everyone, regardless of sexual orientation or gender identity. With this new creative campaign, New York City is making a direct call to Floridians who are under attack. 

“I am the mayor of New York City, but I have a message for Florida’s LGBTQ+ community — come to a city where you can say and be whoever you want,” said Mayor Adams. “Florida’s ‘Don’t Say Gay’ bill is the latest shameful, extremist culture war targeting the LGBTQ+ community. Today, we say to the families living in fear of this state-sponsored discrimination that you will always have a home in New York City.”

Creative content for the billboards was designed in partnership with WPP companies VMLY&R, GroupM, BCW, and H+K Strategies. All of the donated ad space was secured by Kinetic, a GroupM company. In total, there will be five unique pieces of creative art that will run across digital billboards and social media. 

The outdoor campaign and activation will be aimed and run in the following markets of Florida from April 4th through May 29th, for a total of eight weeks — delivering an estimated five million impressions:   

  • Fort Lauderdale
  • Jacksonville
  • Orlando
  • Tampa
  • West Palm
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Categories: Corporate, Social and PSAs, LGBTQ+

VMLY&R New York, Wed, 06 Apr 2022 08:42:34 GMT