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Mayo Clinic Health System Tells You to Put Your Health First in Touching Spot

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TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign

Mayo Clinic Health System Tells You to Put Your Health First in Touching Spot

With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life.

However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner.

Focused on keeping Midwesterner’s at their very best, for life, MCHS has partnered with creative agency TBWA\Chiat\Day NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients' health first.

"The campaign showcases our strategic value and the important role Mayo Clinic Health System plays in the lifelong continuum of care for our patients," says Mary Jo Williamson, Mayo Clinic Health System's chief administrative officer. "We provide the high-quality primary, specialty and surgical care most used by our patients, and a direct link to Mayo Clinic for highly complex care."

TBWA\Chiat\Day NY executive creative director Walt Connelly continues: “There are so many things in life we always put first, ahead of ourselves. Things like our hair, cars, and especially our pets. But we put off the most important thing. Our health. This observation was the inspiration behind this simple, true, human story of a man who puts his dog before everything else — forgetting to deal with his own nagging knee pain.”

With 51 Mayo Clinic Health System locations across Minnesota, Wisconsin and Iowa, the campaign is targeted towards health care decision-makers in the Midwest and will run across local cable stations, OLV/Youtube as well as Facebook, Instagram and Pinterest.

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Mayo Clinic Health System
Sherri Gilligan, Chief Marketing Officer
Molly Biwer, Division Chair, Brand Marketing
Wes Weleczki, Executive Creative Director
Jeff Warnock, Director Brand Strategy
Daniel Brevick, Senior Creative Director
DeeDra Vosburg, Brand Manager
Gary Stinnett, Marketing Manager
TBWA\Chiat\Day NY

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Walt Connelly

Associate Creative Director: Phil Fattore

Senior Art Director: Alyssa Cavanaugh

Senior Art Director: Bonnie Lumley

Head of Integrated Production: John Doris

Executive Producer: Chris Klein

Integrated Producer: Sarah Haroldson

Head of Business Affairs: Thalia Tsouros

Senior Business Affairs Manager: Anne Camille Charpie

Senior Talent Manager - Jewel Chandler

Business Leader: Shannon Nunn

Business Director: Rosalie Jones

Business Manager: Emily Downs

Executive Strategy Director: John Gibson

Strategy Director: Nus Madraswala

Strategist: Margaret Dick

Associate Director of Communications - Asheden Hill
Chief Strategy Officer - James Sowden
Chief Executive Officer - Nancy Reyes
Academy Films

Executive Producer: Medb Riordan

Producer: Juliette Harris

Production Manager: Meghan Young

Production Assistant: Cara Mills

Director of Photography: David Foulkes

Production Designer: Lucie Red

1st AD: James Sharpe


Director: Billy Boyd Cape

Managing Director: Dave Morrison

Executive Producer: Deannie O’Neil

Executive Producer: Jen Beitler

Executive Producer: Megan Moore

Head of Production: John Moran

Staff Coordinator: Ry Amidon

Cabin Edit

Editor: Isaac Chen

Assistant Editor: Katie Pehowski

Producer: Sarah Holme

Executive Producer: Adam Becht

Head of Production: Liz Lydecker

Shape and Light

Lead Flame: Rachel Moorer

VFX Producer: Arielle Weir

Executive Producer: Cara Lehr


Original music: Mophonics

Creative Producer / Partner: Kristoffer Roggemann

Composer: Alex Berglund

Company 3

Color: Company 3

Colorist: Sofie Borup

Color Producer: Alexandra Lubrano

Heard City

Audio Mixer: Phil Loeb

Assistants: Bennett Kerr, Catherine Sangiovanni, Ronnie Stapleton, Seth Brogdon

EP: Sasha Awn, Jackie James

Producer: Andi Lewis

Assistant Producer: Nick DuVarney

Managing Director: Gloria Pitagorsky

Genres: Storytelling

Categories: Health care, Beauty & Health

TBWA\Chiat\Day, Thu, 20 May 2021 16:28:00 GMT