Maybelline New York Appoints McCann Melbourne as Digital Agency

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The win rounds out the year for McCann Melbourne, as they took out Agency of the Year at the 2018 APAC Effies
Maybelline New York Appoints McCann Melbourne as Digital AgencyA competitive pitch has seen McCann Melbourne, awarded digital scope for Maybelline in 2019.

Says Louise Voyage, marketing manager for Maybelline: "McCann brought a fresh and modern approach to digital, that leads with the brand at the heart of its creative. The aim is to connect with people in a relevant way, through narratives that will cut-through the ever-cluttered market of beauty content. We felt confident that McCann's approach would deliver on that mission."

Says Georgie Pownall, managing director, McCann: "As the No.1 make-up brand, Maybelline New York has an incredible platform to connect with women in a way that many brands can't. We felt it was imperative to create an idea that was bold and truly meaningful to our Australian audience, we look forward to expanding our relationship with Louise and team to take the brand to the next stage."

McCann recently appointed Georgie Pownall as managing director for Melbourne.
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McCann Melbourne, 1 year ago