A competitive pitch has seen McCann Melbourne, awarded digital scope for Maybelline in 2019.
Louise Voyage, marketing manager for Maybelline: "McCann brought a
fresh and modern approach to digital, that leads with the brand at the
heart of its creative. The aim is to connect with people in a relevant
way, through narratives that will cut-through the ever-cluttered market
of beauty content. We felt confident that McCann's approach would
deliver on that mission."
Says Georgie Pownall, managing director, McCann: "As the No.1
make-up brand, Maybelline New York has an incredible platform to connect
with women in a way that many brands can't. We felt it was imperative
to create an idea that was bold and truly meaningful to our Australian
audience, we look forward to expanding our relationship with Louise and
team to take the brand to the next stage."
McCann recently appointed Georgie Pownall as managing director for Melbourne