Maybelline Thailand has partnered with MRM to #SpreadGoodVibes through a fun, interactive augmented reality campaign that helps share positivity digitally during the Covid-19 pandemic.
Five beauty influencers have been engaged to spread the campaign message and introduce three new unique makeup looks that celebrate the brand’s pillars of strength, passion and positivity. Content created includes tutorials for complete make-up looks and product education and these have been shared on the brand’s social media accounts, and Twitter.
An interactive augmented reality filter has also launched to spread positivity on Maybelline Thailand’s and is available on Instagram. The animations appear in response to users’ gestures—the bigger your smile, the more you wink and the more kisses you blow, the larger the animations.
Sukanya Kiravittaya, brand general manager at Maybelline Thailand commented: “It is important to always stay positive, especially during this challenging period. Maybelline is a brand that keeps promoting positive vibes and we would like to bring joy and lift Thai spirits. We hope that the fun AR technology will help encourage people to share their passion, as well as to take care of their emotional wellbeing as we go through this unprecedented crisis.”“We all know the power of positivity, so we have collaborated with Maybelline to create this lighthearted campaign message, to help #SpreadGoodVibes as we work together to overcome the challenge of Covid-19,” adds Sukit Kittinuntakul, general manager, and Roe Laophermsook, creative technologist at MRM Thailand.