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Maya Rudolph Sings a Vagina Vajingle for Seventh Generation’s Feminine Care Products

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72andSunny New York employs SNL alumnus and actress for #ComeClean campaign

Maya Rudolph Sings a Vagina Vajingle for Seventh Generation’s Feminine Care Products

Seventh Generation, a leading household and personal care products company and pioneer in the eco-friendly products space, and 72andSunny’s New York office have returned with SNL alumnus, actress and mom Maya Rudolph with its #ComeClean campaign, releasing the “Vajingle,” a jingle that challenges people to think about what goes into the products they’re using in and around their bodies. 

In the spot, which will run online and once on broadcast during TBS’ “Full Frontal”, Maya Rudolph questions why there’s a need for unnecessary chemicals in feminine care products by singing an improvised ballad which she refers to as a “vajingle.” The spot is a radical departure from typical marketing within the category by featuring Maya, whose new comedy variety show “Maya and Marty” recently debuted on NBC, asking women if they know what they put in their “hoohas” and raising awareness about the chemicals people put in their “vajayjays” via feminine products. 


Unlike its competitors, Seventh Generation’s feminine care products are free from perfumes, unnecessary chemicals and chlorine processing. Currently, the Food and Drug Administration does not require feminine care manufacturers to test for all harmful chemicals, nor do they require companies to disclose the presence of all chemicals used in their products, including chlorine, and synthetics like rayon found in most tampons and pads. Seventh Generation and 72andSunny New York’s #ComeClean campaign calls on manufacturers to disclose all ingredients on packaging and is the brand’s largest integrated marketing campaign ever.

“With #ComeClean, we wanted to get people to question what ‘clean’ really means,” said Matthew Carey, Creative Director at 72andSunny’s New York office. “Collaborating closely with Maya was key to making this message digestible, and Seventh Generation was brave enough to let us work with her as a creative partner, not just a celebrity endorser. Through that process, we arrived at work that aims to change the way people think about what they bring into their homes and into their hoohas.”

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Post Production / VFX

Colourist: Tom Poole

Executive Producer: Angela Lupo

Flame: Tom McCullough

Post Production Company: Method NY / Company 3

Senior Producer: Heather Saunders

Production Company

Director: Matt Piedmont

Executive Producer: Ali Brown

Producer: Bernard Rahill

Production Company: Pretty Bird

Music

Producer: Halle Petro

Sound Design: Nylon Studios NY

Sound Engineer: Rob Ballingall

Offline

Edit Assistant: Andre Castiglioni

Editor: Patrick Colman

Executive Producer: Sarah Roebuck

Head of Production: Jen Sienkwicz

Producer: Penny Ensley

Creative Agency

Brand Director: (Group) Marianne Pizzi, Brittni Hutchins & Lauren Smith

Brand Manager: Jonathan Weiss

Business Affairs: (Jr) Laura Fraser

Business Manager: Marissa Burnett

Copywriter: Matt Vitou

Creative Agency: 72andSunny New York

Designer: Rob McQueen

Executive Creative Director: Guillermo Vega

Executive Producer: Kerli Teo

Head of TV / Production: Lora Schulson

Interactive Producer: Vishal Dheiman

Managing Director: James Townsend

Producer: Brigitte Bishop

Senior Producer: Ryan Chong

Strategist: (Sr) Jennifer Lewis

Strategy: Carol Chan

Strategy Director: Tim Jones, Marshall Ball

Genres: Music & Sound Design

Categories: Tampons, Beauty & Health

72andSunny NY, Fri, 17 Jun 2016 09:12:53 GMT