Maxwell House and Operation FINALLY HOME Show Gratitude to Veterans with Unique Gift
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Film by VaynerMedia tells the story of the first recipient of a mortgage-free home Sergeant Bradley Thomas, embodying what many Veterans face when they return
This Veteran’s Day, Maxwell House, a brand that has fuelled and celebrated hard-working Americans for over 100 years, is partnering with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to Veterans in need, donating $200,000 to help our military heroes.
More than one million veterans are considered at risk of homelessness and hundreds of thousands more are impacted by injuries and disabilities that make it hard for them to own a home that suits their unique needs.
To launch the partnership, VaynerMedia created a digital film titled 'Home', which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home. The film details the struggles that Sgt. Thomas faced - and ultimately overcame - through the eyes of those who know and love him.
Sgt. Thomas’ story is one of service, sacrifice, and healing - the embodiment of what many Veterans face when they return home.
The campaign will run on Maxwell House’s social channels.
Client: Maxwell House
Chief Creative Officer: Rob Lenois
Chief Production Officer: Aaron Kovan
EVP, Accounts: Nick Miaritis
Group Creative Director: Mike Pierantozzi
VP, Group Account Director: Ryan Martin
Creative Directors: Vince Lim and Matt Herr
Associate Creative Directors: Chelsea Furlong and Jes Vallee
Account Director: David Argov
Senior Account Executive: Christian Nunez
Producer: Lauren Press
Project Manager: Hannah Welch
Director of Business Affairs: Jaymie Lipman
Production: The Reserve
Director: Jacob Rosenberg
Executive Producer: Ryan Slavin
Line Producer: Ari Weiner
Editor: Jeremy Huff
Executive Post Producer: Laura Shea
Senior Post Producer: Naina Pomerantz
Assistant Editor: Haley Insley
Color: Gene Curley, Nice Shoes
Categories: Corporate, Social and PSAs, Non-Profit