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Maxwell House and Operation FINALLY HOME Show Gratitude to Veterans with Unique Gift

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Film by VaynerMedia tells the story of the first recipient of a mortgage-free home Sergeant Bradley Thomas, embodying what many Veterans face when they return

Maxwell House and Operation FINALLY HOME Show Gratitude to Veterans with Unique Gift
This Veteran’s Day, Maxwell House, a brand that has fuelled and celebrated hard-working Americans for over 100 years, is partnering with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to Veterans in need, donating $200,000 to help our military heroes.

More than one million veterans are considered at risk of homelessness and hundreds of thousands more are impacted by injuries and disabilities that make it hard for them to own a home that suits their unique needs.

To launch the partnership, VaynerMedia created a digital film titled 'Home', which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home. The film details the struggles that Sgt. Thomas faced - and ultimately overcame - through the eyes of those who know and love him.

Sgt. Thomas’ story is one of service, sacrifice, and healing - the embodiment of what many Veterans face when they return home.

The campaign will run on Maxwell House’s social channels. 

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Client: Maxwell House


Agency: VaynerMedia

Chief Creative Officer: Rob Lenois

Chief Production Officer: Aaron Kovan

EVP, Accounts: Nick Miaritis

Group Creative Director: Mike Pierantozzi

VP, Group Account Director: Ryan Martin

Creative Directors: Vince Lim and Matt Herr

Associate Creative Directors: Chelsea Furlong and Jes Vallee

Account Director: David Argov

Senior Account Executive: Christian Nunez

Producer: Lauren Press

Project Manager: Hannah Welch

Director of Business Affairs: Jaymie Lipman


Production: The Reserve

Director: Jacob Rosenberg

Executive Producer: Ryan Slavin

Line Producer: Ari Weiner


Post-production: VaynerProductions

Editor: Jeremy Huff

Executive Post Producer: Laura Shea

Senior Post Producer: Naina Pomerantz

Assistant Editor: Haley Insley

Color: Gene Curley, Nice Shoes

Categories: Corporate, Social and PSAs, Non-Profit

VaynerMedia, Tue, 10 Nov 2020 16:38:45 GMT