Film by VaynerMedia tells the story of the first recipient of a mortgage-free home Sergeant Bradley Thomas, embodying what many Veterans face when they return
This Veteran’s Day, Maxwell House, a brand that has fuelled and celebrated hard-working Americans for over 100 years, is partnering with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to Veterans in need, donating $200,000 to help our military heroes.
More than one million veterans are considered at risk of homelessness and hundreds of thousands more are impacted by injuries and disabilities that make it hard for them to own a home that suits their unique needs.
To launch the partnership, VaynerMedia created a digital film titled 'Home', which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home. The film details the struggles that Sgt. Thomas faced - and ultimately overcame - through the eyes of those who know and love him.
Sgt. Thomas’ story is one of service, sacrifice, and healing - the embodiment of what many Veterans face when they return home.
The campaign will run on Maxwell House’s social channels.