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Maxus UK Appointed To Handle Npower Offline Account‏

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Owner of npower RWE has appointed GroupM to handle its pan-European media planning account

Maxus UK Appointed To Handle Npower Offline Account‏

Npower, one of the largest energy suppliers in the UK, has awarded its seven figure UK offline media planning and buying account to Maxus.

This follows Maxus UK’s appointment in August last year to handle its digital media planning and buying account.

RWE, that owns Npower, has appointed GroupM to handle its pan-European media planning and buying account. GroupM agencies MediaCom and Maxus will represent RWEGesellschaften in Germany, the Netherlands, Great Britain, Czech Republic and Poland.

The decision was preceded by a multi-stage international agency pitch. The decision to appoint GroupM was taken jointly by marketing heads for the RWE subsidiaries as well as RWE Group procurement.

Sabine Schmittwilken, head of group brand communications at RWE AG, said: "For the first time, we looked for a media agency on an international level in order to maximise synergies for the group. Group M provides us with cutting-edge expertise on excellent terms." 

Jürgen Blomenkamp, global investment chairman at Group M, said: "The GroupM agencies Maxus and Mediacom impressed RWE at a pan-European level and will advise this blue chip customer on innovative communication solutions in the future. We are very much looking forward to working together."

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Categories: Utilities, Electric

lbbonline.com, Fri, 25 Apr 2014 14:56:11 GMT