Maxus Moscow Arranges Purrfect Housewarming for Sberbank

The largest Russian Bank, Sberbank, has implemented a large-scale integrated mortgage loans promotion campaign. 

Sberbank has demonstrated a new approach to mortgage loans promotions by running a trailblazing integrated digital campaign. The Bank decided to recall the time-honored tradition: a cat should be the first to enter a new house, for a happy life of the flat owners in this new place.

An original service was launched – “Service of Cats Delivery for Housewarming Party” for Sberbank’s clients

Thanks to this unusual service any client of Sberbank who receives a mortgage loan, can choose and order a cat that first enters a new apartment and brings happiness to its owners. Simultaneously with the service a video was launched online 

The campaign went beyond digital - cars with logos “Service of Cats Delivery for Housewarming Party” appeared on Moscow roads. 

To announce the project before launching “Service of Cats Delivery for Housewarming Party” a test appeared on the network “What kind of cat are you?”, results of which filled news feeds of all social networks and increased viral coverage of the project. 

Original creative concept and integrated approach made it possible for Sberbank to create a memorable project where the number one concern is care about clients’ happiness. 

The campaign was implemented by Maxus Moscow agency in cooperation with Mosaic digital agency.