Caviar has announced that London-based filmmaker and photographer, Maxim Kelly
, has joined its London roster for representation. Having worked together on the stunning videos for Django Django 'Spirals' and his latest video for Shame 'Nigel Hitter', the production company has made it official.
Maxim’s career started out in photography, which saw him working alongside some of the leading names in fashion photographers in New York, including a three-year stint as Juergen Teller’s first assistant on his return to London. It was during this period his passion for music videos began, with a trip to India where Maxim self-shot and edited his first music video for a friend’s band. This garnered a lot of press including best music video of the month and accolades in Dazed, and various top music blogs and worldwide exposure through the Future Shorts Festival.
For Maxim, a concept is everything. He’s all about substance first, dismantling briefs, seeking to find the essence of the song, artist or band, then developing outwards from there. Often finding a lateral and unconventional relationship to the themes and content of the brief.
His work spans music, fashion, narrative and branded content, and clients from Valentino, Palace, Linda Farrow, Vogue and Hunger Magazine.
Daniella Manca, head of music videos and content, said: “Maxim’s unique surrealist and eccentric style combined with his ambition makes him an absolute charm to work with. We are truly excited to be further helping realise his visions alongside artists, agencies and brands. Together, we hope to continue to push the boundaries of visual storytelling.”
“Caviar grant me the freedom, or rather encourage me to be myself and produce individual work." added Maxim. "I feel like I have discovered a home where I can be as foolish as I please and somehow not be judged but rather egged on. They give me release to not self-criticise or hold back, and the support necessary to make strange things happen. And I finally get to work on the bizarre projects I always wanted to make. They have directors who consistently push the boundaries and I’m delighted to be accompanying such a forward thinking and lovely group of people.”