Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Maxim Kelly Dips into the Archive for Deepfake Video 'Nigel Hitter'

Creative 76 Add to collection

Caviar director captures curious institutions and creepy gifted toddlers for SHAME's new single

Maxim Kelly Dips into the Archive for Deepfake Video 'Nigel Hitter'

Maxim Kelly has teamed up with SHAME to create a visually striking masterpiece to accompany the release of their new single ‘Nigel Hitter’. The track was premiered on Annie Mac’s Radio 1 Show last week as The Hottest Record In The World ahead of their forthcoming album release ‘Drunk Tank Pink’ on 15th January via Dead Oceans.

The single, a riff-hitting flare up with funky Gang of Four echoes, started life as the band readjusted to a new normal back home, having spent much of their adult life on tour, as frontman Charlie Steen explains: “Nigel Hitter is one of the vital organs of Drunk Tank Pink. A necessary pulse. Focused on daily routine, repetition, and how extraordinary any ordinary task seemed to me after coming home from touring. A world of percussion and joy lies within.”

The video repurposes archival footage from old research centres on the development of children. Using deepfake technology, the babies start to lip sync along with the song, while the band cameo as chin-stroking scientists in the style of an early David Cronenberg movie: with curious institutions, strange experiments and creepy gifted toddlers.

Maxim adds: “The idea stemmed from the lyrics. I felt like there was a paradox at play when putting the lyrics into the mouth of a baby. It seemed both stupid and quite clever (which is usually the indicator of a good idea). From the “Wheels on the Bus,” to the udders that keep feeding, to tying the knot on their shoes and the clothes they grow out of, to throwing their supper up the wall, or a baby’s incompetence in singling out shapes for their “shape-sorting toy.” It all somehow seemed to fit in an odd logic. The goal was to take all this randomly sourced footage and applying various post-production techniques to it, in order to create the myth, the legend, that is Nigel Hitter M.D.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Production Co: Caviar

Director: Maxim Kelly

Executive Producer: Daniella Manca

Producer: Stephanie Paeplow

DOP: Franklin Dow


Focus Puller: Juan Minotta

1st AD: Ben Keswick

Gaffer: Noah Furrer

Electrician: Ciprian Stroiny

Editor: Charlie Reddie @ Stitch

Edit Producer: Angela Hart

Colour: Connor Coolbear @ ETC Colour

Producer: Oliver Whitworth


VFX: Robert Chandler @ Butterscotch Post

VFX Producer: Fatima Ouklilane


Label: Dead Oceans

Commissioner: Robby Morris

Management: Secretly Group

Genres: Music & Sound Design, People, Storytelling

Categories: Music video, Short Films and Music Videos

Caviar, Tue, 12 Jan 2021 14:59:08 GMT