Maxi Blanco Signs with Parasol Island

Parasol Island welcomes director Maxi Blanco to its roster.

Maxi Blanco started his career in an Argentinian post-production house, before he decided to step behind the camera. His first works were music videos and short art films. Today, his passion for pop culture and music is visible in his commercials for brands like Adidas, Axe, Burger King, Coca-Cola, Diesel and Sony. His spot "Cameras" for Coca-Cola was awarded the Sliver Lion in Cannes 2012. In 2013, Maxi received another Silver Lion for his Axe commercial "Young & Mature”.

Dana Møgeltønder, Head of Creative Talent & Creative Producer of Parasol Island, said the following about the new director in her portfolio: "Maxi doesn't fit in one category – and that is exactly right for Parasol Island. Creativity does not arise in drawers, creativity is passion! Maxi is 100% passion combined with precise skills!"

The Film Department of Parasol Island represents Maxi Blanco exclusively in Germany, Austria and Switzerland.