Max Weiland Signs with Love Song for Representation

Love Song continues to add to its distinctive roster of talent with the signing of Max Weiland. The UK-based director brings anarchic worlds to life, devised around characters full of human charm, leading audiences to connect with his films immediately.

Renowned for creating conceptually exciting ideas that resonate, Max’s commercial repertoire includes campaigns for top brands like McDonald’s, Samsung, Miller Lite, Smirnoff, BBC, Chase Bank, and a Super Bowl commercial for Google. Max grew up on set with his director father, Paul Weiland, known for directing the Mr. Bean television series, the feature film Made of Honor, as well as many commercials. Max Weiland took that experience and began his career as an advertising agency creative at Fallon London and 18 Feet & Rising before becoming a director’s assistant at Somesuch, later venturing into his career as a director in his own right.

His first short, ‘An Arm’s Length,’ is a darkly comedic tale of a Jewish boy railing against his close relationship with his mother and premiered at the SXSW Film Festival, winning him a Cannes Lion for Best New Director. Max was nominated for a VMA for Best New Director for directing the first music video for Elton John’s iconic song, ‘Tiny Dancer.’ The cinematic love letter to Los Angeles draws upon the song’s inspiration as it follows twelve L.A. denizens in their cars and on their skateboards as their lives intersect in beautiful vignettes to the iconic ‘70s tune. He has also made artfully enigmatic music videos for artists The Vaccines and Rejje Snow. 

He said on joining Love Song, “I feel honoured to be in such great company. Love Song puts out such incredible films, and working with Kelly and Daniel has been fantastic so far. This is shaping to be a wonderful creative partnership already, and I can’t wait to start.”

Love Song co-founder Daniel Wolfe added, “So excited to be working with Max again! He was a creative on a commercial I shot, then he moved over and started assisting me…he was soon directing, and incredibly talented. We’re working on a TV show together too…I love how much humanity and feeling his work has, while also witty and cinematic.”