Max Joseph is the acclaimed director of HBO’s '15 Minutes of Shame' (from executive producer Monica Lewinsky), and 'Follow the Frog' for the Rainforest Alliance.
He was recently tapped by software company Perion to shine a light on safeguarding internet privacy with his signature comedic flair. From turning off your GPS and relying on vintage maps and Thomas Guides, to burning off your fingertips, 'The Complete Guide to Protecting Your Privacy Online' raises awareness for Perion's cookieless privacy technology. The how-to-guide offers humorous tips, like using VPNs to open up a global dating pool, faxing for a late night rendezvous, and even faking your own death. While altering your appearance, assuming a new identity, and moving to Norway to work at a canned herring factory are offered as one solution for ensuring total privacy, the spot showcases Perion as a smarter solution to keep your personal data secure.
The spot was client-direct and produced by m ss ng p eces.