Mattress Brand Endy Selects The Hive as Agency Partner

Creative agency The Hive announced today that Endy, Canada’s Favourite Mattress, has selected them as their new agency partner, following the completion of a creative pitch process. 

The Hive will work in partnership with the brand’s internal team to refine the strategic positioning for the brand, along with developing a new creative platform to support ambitious growth objectives. Endy is consistently rated the best mattress in Canada, achieving 4.9 star rating from over 30,000 customer reviews. 

“When we set out to find a new strategic and creative agency for this project, what we were looking for was a collaborative partner who could work with us, not for us” said Christina Sfeir, director of PR and strategic communications at Endy. “Endy is a loved brand in Canada. The Hive demonstrated not only an insightful direction of where they could take our brand, but also an understanding of what’s important to hold on to.” 

“Our ambition as an agency is to be the world’s greatest creative collaborator, says Jung Ahn, co-ECD at The Hive. From the very beginning it was clear that the Endy team shares these values, which is so important in realising bold ideas that have the power to move a market forward.” 

The Hive & Endy teams are already well underway in their creative collaboration, with new work expected to be launched in the second half of this year. 

The latest win kicks off an exciting growth year for The Hive since Jung Ahn and Sacha Ouimet joined as co-ECDs. The agency is experiencing record organic growth so far in 2023, a testament to it’s renewed focus on client collaboration.