Saatchi & Saatchi London
Wed, 05 Feb 2014 13:56:13 GMT
Meat snacks brand Mattessons is investing £3 million in an advertising campaign to launch its new 'Double Dippers' snack. The ad, titled ‘Miss Marvins’, will air online and on TV from February 4th and has been created by Saatchi & Saatchi London.
It builds on the successful 2012 campaign for Mattessons’ Fridge Raiders, which used the strapline ‘For when you’re Hank Marvin’, cockney rhyming slang for when you’re starving and helped increase sales of Fridge Raiders by 21%.
Double Dippers comes in four flavours and are positioned in the ad as a quick, tasty snack for busy working women who might be ‘starving’ in the office, on the job or out and about.
Throughout the ad we see women in a variety of humorous real life scenarios with added surreal Mattessons twist – they’re dressed as Hank Marvin – wearing Hank glasses, wigs and carrying red Fender guitars, all set to the iconic background track Apache by Hank Marvin.
When hunger strikes, our “Hank Marvin Lady” eats a Double Dipper and immediately her Hank wig and glasses disappear, after which we hear the strapline ‘Mattessons Double Dippers, perfect for when you’re Hank Marvin’.
Kerry Foods Meats Marketing Manager Chris Owen said: “After the success of last year’s Hank Marvin Advert for Fridge Raiders, we are really excited about the new Hank Marvin advert coming out to support the launch of our new 100% chicken breast snack Double Dippers. The ad will attract a new female audience into the meat snacking category & deliver a strong halo effect on the rest of the Mattessons Brand”.
Rob Potts and Andy Jex, Creative Directors at Saatchi & Saatchi London said: "The Starvin' Marvin's are back. But this time, they're women, they're stuck in the office, and only the new Double Dippers will get them back to normal."
Categories: Food, ConvenienceSaatchi & Saatchi London, Wed, 05 Feb 2014 13:56:13 GMT