Mattel Australia Appoints Clemenger BBDO, Melbourne as New Brand Agency
The toy company appointed the agency following a competitive pitch.Clemenger BBDO Melbourne has been appointed
lead brand agency for Mattel Australia. Mattel is one of the world
largest toy companies with Barbie, Hot Wheels and Fisher-Price some of
its most famous product brands.
Says Chedney Rogers, marketing
director, Mattel: "We are thrilled to expand our relationship with the
talented and creative group at Clemenger BBDO Melbourne and together we
look forward to inspiring the wonder of childhood through play."
Nick Garrett, CEO, Clemenger BBDO Melbourne: "Mattel is a brilliant
business, with global reach and we are excited to get a chance to work
with them. The broader emotional and strategic opportunity for Mattel is
huge and if creativity can play a part in their desire to inspire and
help childhood learning and development, then we would be very proud to
view more - Hires, Wins & BusinessClemenger BBDO Melbourne, Tue, 11 Oct 2016 02:29:49 GMT