Cap Gun Collective
Fri, 24 Oct 2014 12:06:53 GMT
Two humorous new web films for Intel from advertising agency Cutwater and Cap Gun Collective director Matt Miller have recently debuted on the brand's YouTube channel. Entitled "Frozen Coffee" and "The Monotaskers", both comedic shorts are set in a coffee shop where a colorful cast of characters metaphorically demonstrates the downfalls of multitasking on Chromebooks that do not have Intel inside.
In the project briefing from Cutwater's creative team, two scripts were provided. To best communicate the campaign messages – and to draw on Miller's strengths in casting and directing memorable performances – the Cap Gun and Cutwater teams decided to shoot both films inside a local Chicago coffee shop. Miller, director of photography Darryl Miller and their crew used the Sony F55 CineAlta digital cinema camera for principal photography.
"When you're shooting comedy, keeping a light and fun tone on set is vitally important," Miller said. "As the director, you're the host of the party and your demeanor and energy greatly inform that tone. I handled the casting on this one myself, and feel we had two great casts for this project... with especially strong turns from Robyn Okrant as the server in 'The Monotasker' and Alan Metoskie as the barista in 'Frozen Coffee.'"
Both Intel web shorts were finished at Carbon and also reflect the editorial artistry of Keith Hamm of Whitehouse Post Los Angeles, where Joni Williamson is executive producer and Kristin Brandstetter served as post producer.
For Cutwater, credit goes to creative director Jason Elm, art director Turner Johnson, copywriter Karl Keily, executive producer Daniel Tuggle and group account director Christian Navarro, and additional credits for Cap Gun include executive producer Matt Abramson and line producer PJ Fishwick.
Director: Matt Miller
Executive Producer: Matt Abramson
Producer: PJ Fishwick
Executive Producer: Joni Williamson
Post Production Company: Carbon, Whitehouse Post
Producer: Kristin Brandstetter
Creative Agency: Cutwater
Art Director: Turner Johnson
Copywriter: Karl Keily
Executive Producer: Daniel Tuggle
Group Account Directors: Christian Navarro
Categories: Phones, Consumer ElectronicsCap Gun Collective, Fri, 24 Oct 2014 12:06:53 GMT