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Matt Carter Directs Matalan Christmas Shaggy Dog Story


Matalan have launched the Christmas season with a heart warming and humorous new TV campaign from the Dark Energy director

Matt Carter Directs Matalan Christmas Shaggy Dog Story
Dark Energy director Matt Carter is getting in the festive spirit with the new Matalan ad. The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.

The spot was directed by Matt, produced by ITN Productions and the agency was the broadcaster's commercial content unit, ITV AdVentures. Adam Barnett, Acting Director of Advertising, ITN Productions said: “Our relationship with Matalan through ITV Adventures has allowed us to work on a multitude of different productions, the latest being this Christmas TV commercial which was an incredibly fun process. We’re really proud of the end result, it’s beautifully shot, with great performances which really captures the unpredictability of Christmas as well as the fun and laughter of being with family.”
Matt Carter directs Matalan Christmas Ad


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Genres: Action, Comedy, Scenic, People, Storytelling

Categories: Retail and Restaurants , Retail Stores

Dark Energy Films, Mon, 06 Nov 2017 17:00:09 GMT