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Mathematic Crafts Humanoid Robots and Dystopian Auto-Racing World for Pink Noise’s 'Sky Cry'

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Director Kim Chapiron teams up with Mathematic, Phantasm, Quiet and Viral on new music video

Mathematic Crafts Humanoid Robots and Dystopian Auto-Racing World for Pink Noise’s 'Sky Cry'

A sci-fi world of futuristic humanoid robots, adrenaline-charged auto racing, and the crushing spectacle of a fatal crash come together in “Sky Cry,” the new animated music video for artist PINK NOISE, directed by Kim Chapiron and co-produced by international, award-winning animation studio Mathematic, Phantasm, Quiet, and Viral.

The music video debuts the launch of Crashtag, the crash test dummy hero character of the video and the world’s first robot influencer – already gaining an early following on Instagram. 

Co-director and CG supervisor Jehan Bouazza led Mathematic’s team of skilled artisans and animators throughout the nine-month production, encountering challenges in developing a modern and first of its kind music video world, solidifying a unique character design for Crashtag, and managing a high volume of assets required to create the racetrack arena. Lead Character Artist Camille Gurruchaga oversaw the creation of Crashtag, crafting the character’s background story and psychological profile to inform design decisions, while concept artists simultaneously developed the look of the environments, including the racetrack and larger arena. Once lookdev was finalized, the team set out to produce the five-minute animated sequence, using Zbrush for modeling, Maya for animation, Substance Painter for textures, Nuke and Flame for compositing, Resolve for color grading, and Arnold for the final render. 

To bring the anthropomorphic Crashtag character to life, Mathematic motion captured a performance by Ladj Ly, the acclaimed French director of the 2019 film “Les Misérables.” Ly’s performance imprinted humanlike qualities – including a distinct personality and authentic emotion – on Crashtag, making the character a relatable protagonist in a dystopian android world.  

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Directors: Kim Chapiron and Jehan Bouazza

Produced By: Mathematic, Phantasm, Quiet, and Viral

Executive Producer: Guillaume Marien

CG Supervisor: Jehan Bouazza

Post Producer: Jérémy Dumètre

Montage: Margerie Argentin and Benjamin Weil

Layout / Previs: Valentin Soulard and Xavier Zahra

Character Concept / Lead Character: Camille Gurruchaga

Concept Artist: Sebastien Hue and Dofresh

Environment Artist: Gregory Ginsburger, Yann Glica, and François Heysen

Rig: Beastmaker

Mocap: Mocaplab

Houdini Artist: Olivier Colchen, Maxime Delsart, and Thomas Van Maele

Crowd: Thomas Van Maele

Compositing: Fabien Delavous, Nicolas Derory, Pierre Herzig, and Anthony Lyant

Flame: Olivier Zibret

Animations: Cyril Cassaigne and Ornella Luzzi

3D Lead / Environment Lead: Yann Glica

Lighting Artist: Axel Alvarez, Jordan Lorcet, Yann Glica, François Heysen, and Victor Martinez

Grading: Emiliano Serantoni

Genres: Animation

Categories: Music video, Short Films and Music Videos

Raz Public Relations LLC, Tue, 15 Feb 2022 07:40:00 GMT