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Match & More with Tribal Worldwide London's New Morrisons App

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New points card & app rolls out across the UK

Match & More with Tribal Worldwide London's New Morrisons App

To help customers get the most out of Morrisons’ new Match & More programme, Morrisons is launching a new App, developed by Tribal Worldwide, London. 

The Match & More App is free and helps customers  access a live stream of offers on their favourite products as well as items that have discounts and extra More points in-store and online.   The App gives customers access to their account, making it easy to see how many points have been collected, and how close the customer is to their next £5 voucher.  It will even help make the weekly shop quicker and easier by grouping products from a ‘shopping list’ based on the layout of a customer’s local store.

The Match & More programme is the first of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda.  Match & More users automatically receive the difference back in points on their card if their comparable grocery shop is cheaper at another supermarket[1].  In addition, points are available on hundreds of featured products including fuel and when 5,000 Match & More points are accumulated, the shopper receives a £5 voucher at the checkout.

Crawford Davidson, Morrisons Customer Director, said: “We have been delighted by how quickly customers have been signing up for their new Match & More card.  Our new App is the latest tool to help customers find the deals they want quickly, while ensuring they get the best possible value.  It uses cutting edge technology to make shopping trips easier as users can organise their shop and keep track of what’s going in their trolley.”

Developed by Tribal Worldwide, London the Match & More App is available to download for iPhone at iTunes Store or Android on Google Play.  

Gary Shannon, Managing Partner at Tribal Worldwide, London, added: “We were delighted to create this innovative app to enhance the Match & More service; our goal was always to deliver first class features and quality content that engages new users as well as inspiring existing Morrisons’ customers.”

Using Match & More, customers earn points in the following ways: 

· The Match – Morrisons technology does the hard work and automatically checks all the products in your basket against a database of thousands of prices collected by independent pricing experts Profitero. Where there are comparable products, these are price matched against Aldi, Lidl, Tesco, Asda and Sainsbury’s. If your comparable shop would have been cheaper elsewhere Morrisons will give the difference in points on your card. For example, if Lidl is the cheapest and is 60 pence cheaper than Morrisons then 600 points are added to your Match & More account.

· And More - Shoppers will receive additional points on hundreds of featured products across Morrisons stores which will accumulate with each shop. They will also earn 10 points on every litre of fuel they buy from Morrisons petrol stations.

Match & More, the new price match and points card will be in every Morrisons supermarket from Thursday 23 October.  The card has proven to be a huge hit with shoppers with over one million customers registering since the launch at the start of October. 

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Categories: Supermarkets, Retail and Restaurants, Mon, 27 Oct 2014 14:49:17 GMT