Match Media Wins Viking Cruises

Match Media has been appointed to handle all media requirements for cruise company, Viking Cruises Australia.

Viking Cruises, the world’s leading river cruise line, operates a fleet of river cruising vessels along the rivers of Europe, Russia, Ukraine, China, Southeast Asia and Egypt.  In 2015 the line will also launch ocean cruises taking on ocean cruise operators in the premium and luxury categories.

The multi-million dollar campaign will launch in March and Match will be looking after all media strategy, planning and buying

James Simmons, Director of Match Media, said of the win, “Viking are a great global brand in the cruising category, our role is to translate their No.1 global position to Australia.  It will be a great challenge, and one the whole team is looking forward to.”

Teresia Fors, Viking Cruises Managing Director in Australia, added, “As Viking are focused on Australia and plan to be aggressive in shifting the brand in this market, we wanted a media partner that understood that need.  Match have shown great passion for the business and provided a channel mix that is focused and digitally centric and will break category norms.”

Match has been on a winning streak of late having also picked up General Pants, NRMA Motoring Services (digital), and Anytime Fitness.