Match Media has been appointed to the Sunbeam account following a competitive pitch.
Match’s responsibilities will cover all online and offline strategy, planning and buying, including search and analytics. The agency will commence working on the business from July.
Sunbeam is a division of GUD Holdings Limited, a publicly listed Australian company. Their product portfolio spans coffee and beverages, food preparation, cooking, personal care, blankets and heaters, fans and ironing.
John Turnbull, General Manager Marketing for Sunbeam was impressed with the level of creativity in Match’s response. “Match quickly understood the challenges and articulated the key themes in a way that contemporized Sunbeam, whilst remaining true to the brand,” he said.
Ian Czencz, Head of Strategy at Match Media added, “This is an extremely pleasing win. The team at Match were chomping at the bit to get involved in an iconic brand like Sunbeam. The passion was evident right throughout this project and the team’s insights and creativity shone through in the response. We are looking forward to getting stuck in.”view more - Hires, Wins & Business