Match Marketing Group Names Cal Manfreda Chief Operating Officer

Match Marketing Group (Match MG) has announced the appointment of Cal Manfreda to the position of Chief Operating Officer, North America. Cal, who will be based in Match’s U.S. head office in Norwalk CT, will report to Brett Farren, CEO.

In this new position, Cal will be responsible for the company’s day-to-day operations across North America, and will provide leadership in integrating acquisitions into the Match family.

“I am excited to continue to evolve our vision of One Match.  By unifying our business acquisitions financially and operationally, we can achieve greater efficiency and optimization as a whole,” says Cal.

“I am delighted to announce the appointment of Cal Manfreda to the position of COO. Since joining the team 28 years ago, Cal has been the backbone of our business, leading finance operations across multiple markets and offices, hundreds of clients and thousands of staff,” says Brett Farren. “Over the last several years, Cal has thrived while working tirelessly to integrate our U.S. businesses.”

Cal began her career at Ernst & Young, becoming a certified public accountant. After a stint at Pitney Bowes, she joined Marketing Corporation of America, serving progressively more responsible roles before becoming part of the team at Marketing Drive.

Cal earned her MBA in Finance at New York University’s Stern School, and her undergraduate degree in accounting at Bentley College.