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Match Marketing Group Names Brian Cohen Chief Executive Officer



Brian arrives at Match from Epsilon Agency, where he held the role of COO for nearly two years

Match Marketing Group Names Brian Cohen Chief Executive Officer
Match Marketing Group, an integrated marketing agency that drives creative experiences and growth-driven solutions, announced today that the company’s board of directors has hired Brian Cohen to assume the role of CEO. Brian succeeds Michael Dill, who will be leaving the post he has held since 2017. Michael will remain involved in the business to ensure a successful transition, and announce his 2020 plans following his departure. 

Brian arrives at Match from Epsilon Agency, where he held the role of COO for nearly two years. At Epsilon, Brian was part of the leadership team that spearheaded the merger of Epsilon Agency with Catapult Marketing, and he was focused on driving business processes and profitability across the enterprise. Prior to Epsilon, he held a variety of leadership roles at Catapult, including president and managing director and EVP / head of digital and integrated accounts. While at Catapult, he was part of the leadership team that helped the organisation triple in size and expand into new disciplines, innovations and verticals. He joins Match as the agency has been gaining momentum across their experiential, consumer content and retail marketing disciplines, driven by new clients such as Nestle, Hasbro, Buffalo Wild Wings, as well as ongoing partnerships with Adidas, Mars, Diageo, and Progressive Insurance. Match’s data-driven approach is something Cohen is well-suited to build upon given his experience at Epsilon. 

“The organisation that Michael and team have built to-date is the envy of many in our industry, and I am honored to join as CEO. I look forward to building on the terrific culture they’ve created for our associates and working with them to drive results-driven solutions for our clients” says Brian. “The foundation is strong at Match, giving us a great opportunity for even more success for current and future clients, and each our associates.” 

“Brian’s experience at Epsilon, paired with his focus on creative solutions that drive growth, makes him ideally suited to lead Match’s next chapter,” said outgoing CEO Michael Dill. “After successfully leading this organisation for several years, it’s gratifying — and essential — to hand over the job to someone like Brian’s to ensure Match’s continued success.”
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The Marketing Standard, Tue, 30 Jul 2019 17:09:20 GMT