Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Match Marketing Group Hires Liesl Holtz as adidas Account Director

Hires, Wins & Business 345 Add to collection

Seasoned executive held team leadership and sports marketing roles at Oakley, POWDR Corp.

Match Marketing Group Hires Liesl Holtz as adidas Account Director

Activation and engagement marketing agency Match Marketing Group has hired Liesl Holtz as its new Account Director for adidas.

Holtz has more than 15 years of business experience and an impressive background in sports marketing, client relationships and team leadership. Most recently, she was VP of Corporate Strategy & Partnerships for Human Movement, a division of POWDR Corporation. In this role, Holtz drove brand sponsorship and events within POWDR resorts and worked with brands such as Under Armour, Gatorade and Go-Pro.

Prior to that, she spent more than 10 years as Oakley’s Global Sports Marketing Manager, and was responsible for launching key product and branding opportunities and strategically aligning them to influencer athletes and events. For instance, Holtz pioneered and executive produced the Oakley-branded project “Uniquely,” the first-ever cross-sport movie and web series.

“I love the way Liesl thinks,” said Howard Rubin, Managing Partner at Match Marketing Group. “’Uniquely’ is the perfect brand-integration piece—it positioned Oakley on a global journey with these great surfers, skateboarders, snowboarders and other female athletes as they search for perfect conditions and bond as friends. There was no hard sell, just a natural fit for the brand, and that’s what MMG aims to do with all the lifestyle brands we work with.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Sapka Communications, Thu, 15 Dec 2016 17:39:37 GMT