Tue, 07 Nov 2017 10:36:00 GMT
The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.
With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV.
The campaign will also feature 30’s and 10’s versions.
Simon Lee, National Marketing Director, Matalan said: “Everything we do at Matalan centres around family and this Christmas ad is no different. We wanted to capture a beautifully shot, humorous and realistic representation of a family who are having their version of the perfect Christmas - creating extra special memories and moments out of the festive commotion and excitement that unfolds. At Matalan we love being there for families throughout the year, delivering both quality and value. ITV are fantastic to work with because they share our passion and they understand just how to bring our message to life for a broader UK audience.”
Adam Barnett, Acting Director of Advertising, ITN Productions said: “Our relationship with Matalan through ITV Adventures has allowed us to work on a multitude of different productions, the latest being this Christmas TV commercial which was an incredibly fun process. We’re really proud of the end result, it’s beautifully shot, with great performances which really captures the unpredictability of Christmas as well as the fun and laughter of being with family.
Audio Post Production: Guilt Free Postnager
Recording: Mike Palmer
Editor: Rhyss Hall (Offline & Online)
Post Production Company: ITN Productions
1st AD: Julian Richards
Casting Director: Hannah Simons, Anne Stone
Director: Matt Carter
DOP: Matt Fox
Executive Producer: Stuart Hall
Head of Content: Kathryn Dufty (Head of Creative)
Head of Production: Adam Barnett
Location: Darren Pratt (Manager)
Producer: Noelia Lage
Production Company: ITN Productions
Production Manager: Anna Connolly, Claire Lambert, Craig Reynolds
Art Director: Benedict Lack and Samuel Walters
Marketing Director: Simon Lee, (National)
Creative Agency: ITV Adventures
Genres: Comedy, People, Fashion & Beauty, Storytelling
Categories: Retail and Restaurants , Retail StoresITN Productions, Tue, 07 Nov 2017 10:36:00 GMT