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Matalan Goes Back to School with New Ad from ITN Productions

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Matt Carter directs charming new spot created by Simon James Lee

Matalan Goes Back to School with New Ad from ITN Productions

Matalan has launched its latest back to school advertising campaign produced by ITN Productions. The creative of the inclusive ad was developed collaboratively by Matalan, Simon James Lee and ITNP, who also produced Matalan’s highly successful Christmas commercial.

Director Matt Carter also returns to direct the new ad which will run from July 9th, first online and then on ITV across the UK from July 16th until August 19th.

The advert features a brother and sister heading back to school who, despite their best efforts to destroy their pristine school uniforms over the course of the day, find that by the next morning their clothes are once again immaculate.

It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP.

Paul Solly, Matalan Trading Director, said: “Family is truly at the heart of everything we do at Matalan and this year’s back to school TV advert really showcases that. This fun portrayal of a school day shows how Matalan is there for families in those every day moments that matter, providing the quality and value our customers want and need. We loved working with ITV and ITN Productions on this advert and felt they were the perfect partner to bring this message to life for our audience.”

Mark Thompson, Head of Branded Content, ITN Productions, said: “This charming ad captures the wear and tear kids’ uniforms face in an authentic and fun way. We were delighted to work with Matalan again after the success of the Christmas ad and to bring that same sense of humour and energy to their new campaign.”

Back to School
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Sound Designer: Craig Budd


Editor: Joe Wilby

Post Production / VFX

Post Production Company: ITN Productions and Lucky Cat

Flame Artists: Vicki Gordon

Gaffer: Paul Allen

Production Company

Production Company: ITN Productions

Director: Matt Carter

DOP: Matt Fox

Producer: Noelia Lage, Noni Couell

Production Manager: Romy Jo Waller


Sound Recording: Dan Horne

Creative Agency

Creative Agency: Simon James Lee

Art Director: Fay Fidler

Senior Account Manager: Chanel Hardcastle

Genres: Music & Sound Design, People

Categories: Clothing and Fashion, Day Wear

ITN Productions, Mon, 09 Jul 2018 13:01:11 GMT