senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Masters Flavoured Milk Relaunches via Gatecrasher

17/02/2015
184
Share
The brand releases first work created by a Western Australian agency in eight years

Western Australian brand Masters flavoured milk relaunches this weekend with a new campaign from Gatecrasher. It’s the first creative work by a WA agency for the brand in eight years.

“Masters is a fantastic brand, with a history of fun and good natured irreverence,” said Masters brand manager Mary Stafford. “Everyday life can be so serious, and a lot of advertising is very rational and pretty dull. The Masters brand and the campaign are about adding some spontaneous fun to your day.”

Leveraging the bold, distinctive M on packaging, the campaign is based on the creative idea that 'It's More Awesome with an M'. In the commercials, the famous Masters Cows return to WA and take off on a road trip down south.

“The cows are pretty much just a bunch of guys doing what guys do together. They don’t take themselves too seriously and represent the brand values of laddish humour and mateship. They’re a great bunch of characters to work with,” said Gatecrasher creative director Adam Barker.

“Our campaign idea capitalises on the power of the M brand asset and works by inserting the M into words, names and sentences that have the letter M in them,” he said, adding: “In this new TVC, look out for some iconic West Australian beaches and locations with a cheeky Masters twist. Basically, everything is more fun when you add an M... Masters.”

The campaign breaks on Sunday 15 February with a 30 second TVC, followed by a rotation of shorter 15 second ads. It is supported by outdoor, social, digital and activations.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0