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Mastercard's Fanatical All Black's Fan 'Tim'

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Promoting the launch in New Zealand of PayPass

Mastercard's Fanatical All Black's Fan 'Tim'

MasterCard has once again partnered with the All Blacks and brought back their 2012 fanatical fan “Tim” in a campaign promoting the launch in New Zealand of PayPass™, MasterCard’s contactless payment technology.

The 30-second TVC shows All Blacks Captain Richie McCaw, Ali Williams and Ma’a Nonu enjoying the benefit of speedy contactless payment as they rush to the wedding of Tim, an enthusiastic All Blacks fan. Tim was introduced in last year’s All Blacks promotion spot “Check In” voted Best Ad in New Zealand at the 2012 Fair Go awards. 

To view the work, click here
John Mescall, Executive Creative Director of McCann Australia said:  “How do you follow up New Zealand's favourite ad of 2012? Well, you dash the hopes of tens of thousands of Kiwi women everywhere by marrying-off the lovable little hero of the campaign: Tim. Sorry, ladies.”
The campaign, which launched on 7 April, includes cinema, out-of-home creative as well as a social campaign and usage promotion by MercerBell. Fans can also check out behind-the-scenes content and win prizes on the MasterCard NZ Facebook. 

Like the original TVC introducing Tim, this spot was directed by Adam Stevens from Robbers Dog.
Client: MasterCard

Michelle Pilot, MasterCard VP, Head of Marketing – Australasia

Anthony Dumont, MasterCard VP, Brand Marketing
Agency: McCann

Creative Director: Joe Hawkins

Copywriter: Joe Hawkins

Art Director: Damian Sloan & David Rees

Producer: Jules Jackson

Art Buyer: Rachel Lounds

Account Management: Alex Baker & Lisa FitzGerald

Planning: Karl Bates & Alex Concannon

: Robbers Dog

Producer: Anna Stuart

Director: Adam Stevens

Liquid Studios

: The Coopers of Franklin Road

Mat Baker

Draft FCB


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McCann Asia Pacific, Fri, 05 Apr 2013 04:48:21 GMT