The FWA, one of the most important awards in innovation, craft, design and technology, highlighted the 'Impossible Mascots'
campaign as winner of the day on July 7th. Created by MasterCard, MediaMonks and WMcCann, the campaign used robots with telepresence technology to transport children receiving cancer treatment in hospital to the football pitch to see the Brazilian soccer team play.
The award involves a jury of more than 400 professionals in the fields of marketing, communication, and technology around the world who vote on new projects daily. There are other variations of the award such as weekly, monthly and annual voting. Impossible Mascots is still being voted on, and can win in other categories.
"We are very happy with this achievement!" said Sarah Buchwitz, marketing and communications vice president at Mastercard Brazil and Southern Cone.Entering the field with soccer players is a dream for millions of children around the world. However, it seems to be impossible for many of them, especially those who are hospitalised.
"This action was part of our 'Aproxime’ (Approach) campaign, which is an invitation for people to get closer to each other and get what's priceless through soccer," she adds.