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Mastercard is Using the Card Expiration Date to Highlight Our Short Timeframe to Help Protect Wildlife

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McCann XBC's Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats

Mastercard is Using the Card Expiration Date to Highlight Our Short Timeframe to Help Protect Wildlife

Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.  

The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many Critically Endangered species. 

Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.

The Wildlife Impact Card program, conceived by McCann XBC, is available to issuers globally. The first card offerings launch in the U.S. in partnership with Usio, with virtual prepaid cards available now to be added to any mobile wallet. Physical cards made from 100% recycled materials will launch this summer.

For each card purchased, $1 will be donated to Conservation International to help protect and restore wildlife habitats, including priority areas equal to 40 million hectares of landscape and 4.5 million square kilometers of seascape globally by 2030. Consumers are also offered the opportunity to further support the cause by contributing to Conservation International through the Mastercard Donate platform.

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact."

Conservation International creates self-sustaining, scalable conservation models that can be adapted from one country to another by focusing on large ecological systems. From the tropical forests of Brazil to the islands of the Pacific Ocean, Conservation International’s integrated “Sustainable Landscapes and Seascapes” approach is offering solutions for how humanity and nature can thrive, together.

“Every extinction is a tragedy — for the species, for nature and for people,” said Dr. M. Sanjayan, CEO of Conservation International. “Wildlife are critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with Mastercard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

To purchase a Wildlife Impact Card or to learn more about how you can help protect the habitats that are home to diverse wildlife and Critically Endangered species, please visit: mastercard.us/wildlifeimpactgiftcard. 

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Agency: McCann XBC

EVP, Global Executive Creative Director: Pierre Lipton

GLOBAL ECD, CCO MCCANN EUROPE : Adrian Botan

EVP, Executive Creative Director: Cinzia Crociani

EVP, Executive Creative Director : Pete Jones

VP, Creative Director : Artur Lipori

VP, Creative Director : Caro Rebello

Senior Art Director : Marina Ferraz

Senior Copywriter: Ana Miraglia

Associate Design Director: Mook Phoungbut

Chief Client Officer, North America : Veronica Bertran

SVP, Group Account Director : Mat Cunnell

SVP, Group Account Director: Daniel Mize

VP, Account Director : Jessica Deacon

Account Supervisor : Ana Dellien

Account Supervisor : Ryan McGee

Social Account Supervisor : Esther Malinas

Assistant Account Executive : Konner McCarley


EVP, Global Strategy Director : Oriol Bombi

VP, Strategy Director : Justin Ballheim

Social and Digital Strategy Director : Emily Kearns

Senior Digital Strategist : Kristen Levy

Senior Strategist : Colleen Gleason

Community Manager : Angelina Truchan

SVP, Senior Integrated Producer: Wendy Leahy

Producer : Liz O'Connor

Project Management : Sunjoo Ryou

Production Company : Craft

Retouching : Fuze Image

Music : Jamute Audio

Chief Marketing Officer: Raja Rajamannar

EVP, North America Marketing and Communications: Cheryl Guerin

EVP, Global B2B & Product Marketing : Greg Boosin

SVP, Global B2B & Product Marketing : Dagmar Nedbal

SVP, B2B and Product Marketing, North America : Anne Valentzas

SVP, Global Integrated Marketing and Communications : John McDonald

SVP, Chief Sustainability Officer : Kristina Kloberdanz

VP, Corporate Sustainability : Jennifer Merli

Director, B2B & Product Marketing : Samantha Rodriguez

Director/Vice President, Digital Marketing, Social Media : Gregg Weiss

Manager/Director, US Digital and Social Marketing : Mita Menezes

Director, U.S. Digital Marketing : Nancy Walsh

US Product Marketing Lead : David Javitch

Senior Specialist, Product Marketing : Carmen Tortora

Brand Strategy, Experience & Design : Judy Vigiletti

US B2B Marketing, Trade Shows & Events : Melissa Pedrock

SVP, Communications North America : Will O’Connor

VP, Communications US: Sarah Ely

Director, Communications Global : Erin Goodhand

Manager, Consumer Marketing : Shelby Ladenheim

Associate Analyst : Brooke McKinnis

Senior Managing Counsel, Marketing & Communications: Joe Khanna


Categories: Credit cards, Finance

McCann North America, Wed, 02 Jun 2021 16:11:00 GMT