Mastercard will put the current generation of BRIT School students in the spotlight in the new BRIT Awards campaign from McCann UK, which launches this weekend.

As headline sponsors of the BRIT Awards, which take place in February 2022, Mastercard is celebrating the contribution that the BRIT School has made to the UK’s creative economy over the last 30 years through its #ShoutOut campaign, by shining a light on its students, past and present.

Launching on Saturday night, the initial eight TV idents feature BRIT School alumnus, Gemma Cairney, as well as imagery of some of the School’s other notable former students, including Amy Winehouse, Cush Jumbo and Ella Eyre.

Current BRIT School students have been given the exciting chance to create ideas for the next phase of the campaign and will be featured in TV, print and digital in the run-up to the BRIT Awards, which take place on 8th February.

Agnes Woolrich, head of marketing and communications at Mastercard UK & Ireland, said: “Mastercard prides itself on connecting everyone to Priceless possibilities and we love the idea of inspiring the creative potential of current BRIT School students by giving them the unique opportunity to see their ideas showcased across national media in our 2022 BRIT Awards campaign.”

​Ciara O’Meara, creative director and managing partner at McCann UK, said: “The BRIT School is not just a hub of musical talent but also a design, digital tech, fashion and production skills school. So, there’s a huge range of talent that can express themselves in everything from fine art, to dance, to game design to film. We’ve been really impressed with many of the ideas from the students and can’t wait for them to see the light of day early in the New Year.”

The films were written by Amy McGowan and Georgina Devonport at McCann and directed by Blake Claridge for Craft. Media is by Carat, with social by Big Group and PR from Talker Tailor Trouble Maker.