Today international music agency MassiveMusic and MediaMonks, the biggest creative digital production agency in Europe, announced a partnership to organise the infamous Wednesday evening event during the International Festival of Creativity, the Cannes Lions in June 2012.
In the past 11 years, the popular event known as 'MassiveWednesday' has established itself as 'the party' in Cannes, eagerly anticipated by thousands of creative industry professionals from around the globe. This year, it’s back with a twist. MediaMonks, who’ve become notorious party organisers since their 10-year anniversary party in Amsterdam, are leaving their footprints on this legendary event begun by MassiveMusic in 2000.
Together, MassiveMusic and MediaMonks will create the most legendary party Cannes has ever experienced, to the delight of thousands top creative industry professionals who comprise the clientele of both companies. Since they share similar company cultures and the world’s best advertising agencies as clients, coming together for this year’s edition of the party was an easy decision.
Hans Brouwer, Founder and CEO of MassiveMusic says: “The MassiveMusic party has become somewhat of an institution at Cannes. After 12 years, we gained a reputation as 'the party' - and we take our reputation very seriously. So this year, we reached out to MediaMonks who share our love for great work and great parties. Together, we're going to take the Cannes party to the next level. “
Victor Knaap, CEO of MediaMonks says: “We wanted to have a yearly celebration of our success and hard work with all the creatives and producers of the agencies we work for. Cannes is of course the best place in the world to gather them all and why not join the best party in the industry there is so far? We thank MassiveMusic for the invitation to organize this special event together and are looking forward to this epic party. We hope this is a start for years to come. ”