Thu, 26 Jun 2014 15:37:29 GMT
International music agency MassiveMusic has developed a new sonic identity for Cornetto Ice Cream (Unilever). Headlining the sonic rebranding of the world’s most iconic ice cream cone is a catchy brand song the agency created, called ‘I’m in Love’. To ensure cultural relevance in all markets, MassiveMusic collaborated with local artists who gave their interpretation of the new brand score. For the Dutch and Belgian market for example, Dutch artist Krystl brought her soothing sounds into the mix.
One of the main elements of the brand song ‘I’m In Love‘ is an all-new sonic logo. Cornetto’s sonic branding is part of the global Cupidity campaign featuring international stars like Lilly Allen, Empire of the Sun and Jack Bugg. For MassiveMusic, the Cornetto project fits in nicely with other sonic branding projects we’ve done recently for Carlsberg and Disney.
You can listen to the song here.view more - CreativeMassiveMusic London, Thu, 26 Jun 2014 15:37:29 GMT