Grey New York
Mon, 28 Feb 2022 13:04:41 GMT
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Mass Mutual Insurance and Billy Dee Williams Encourage Families to Build Generational Wealth
Grey New York campaign shares knowledge between younger and older family members
Massachusetts Mutual Life Insurance Company (MassMutual) today launches a multi-channel marketing effort from Grey New York. The goal is to encourage the sharing of knowledge between younger and older Black family members aimed at building intergenerational wealth.
The legendary Billy Dee Williams one of America’s best-known and most beloved Hollywood stars, delivers the pitch with a debonair twinkle in his eye, “call your folks, don’t let family financial discussions burn a hole in your pocket.”
“The accumulation of generational wealth for Black Americans was historically thwarted by systemic barriers to financial institutions, networks, and information that build financial wellness,” said Jennifer Halloran, MassMutual head of marketing and brand. “This campaign puts the subject of generational wealth at the forefront. It also serves to highlight that each generation should be involved in the sharing of knowledge so plans can be made to preserve and grow a financial legacy.”
This new effort reflects MassMutual’s brand platform. Their mission is to use their expertise to help people navigate the “Uncomfortable Truths” behind financial planning, saving for college and preparing for the unexpected by securing their financial futures and protecting the ones they love.
The integrated digitally led campaign includes video commercials, social media, and public relations.
view more - Creative
MassMutual
Head of Marketing & Brand: Jennifer Halloran
Head of Customer Activation & Engagement: Kristin Lane
Head of Creative: Spencer Deadrick
Brand Marketing Director: Christa Perry
Creative Director: Will Uronis
Creative Director: Larry Fahey
Communications Planning Consultant: Marie Kelly
Grey
Chief Creative Officer: Justine Armour
Executive Creative Director: Joe Mongognia
Associate Creative Director / Art Director: Jelsen Innocent
Associate Creative Director / Copywriter: Troy Jones
Art Director: Cara Resnick
EVP, Global Account Director: Suzanne Ayello
SVP, Account Directo: rZoe Urquhart
Account Executive: Matt Nein
North American Chief Strategy Officer: Jonathan Lee
Global Chief Data Officer:
Director, Data Strategy: Daniel Avon
Senior Strategist: Jessica Womack
Senior Project Manager: Jessica Campbell
Townhouse
Chief Production Officer: James McPherson
Director of Production: Kim Kietz
Executive Integrated Producer: Kevin Grover
VP, Integrated Producer: Lauren O’Driscoll
Music Producer: Kurt Steinke
Business Manager: Winona Schulterbrandt
Moxie (Production Co)
Director: Jared Malik Royal
Executive Producer: Robby Fernandez
Line Producer: Barry Heaps
Work Editorial (Editorial)
Head of Production: Alejandra Alacorn
Producer: Victor Media
Editor: Hasani Franke
Cutting Assistant: Julian Laing
Nice Shoes Credits (finishing)
Head of Production : Jason Farber
Flame Artist: Arthur Dorrington
EP/Head of Sales: Chloe Sedelmaier
GPS: (AUDIO)
Post Producer: Michaela Moriarty
Audio Engineer: Adam Charity
Genres: Dialogue, People
Categories: Medical Insurance, Healthcare and Wellness
Grey New York, Mon, 28 Feb 2022 13:04:41 GMT
