Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mass Minority and Valens GroWorks' New Campaign Gets Personal

Creative 217 Add to collection

Brand's new thumbprint devised by Mass Minority is a symbol of Valens GroWorks commitment to producing the highest-quality products

Mass Minority and Valens GroWorks' New Campaign Gets Personal

Valens CEO Tyler Robson, along with his entire team, has invested years in lifting cannabis away from the stigma of prohibition to the transparency a legal market brings to Canadian society.

Through a deep understanding of the plant as a natural product, they have developed masterful growing and extraction techniques. Their personal investment in what tomorrow brings to Canada is manifested through their thumbprint, which will be seen on everything they produce. This isn’t just a marketing tool.

The thumbprint is a symbol of their commitment to producing the highest-quality products through proprietary processes and technologies that deliver more consistency and control. Mass Minority’s idea of the thumbprint and the announcement of the campaign in news print is a stake in the ground during this monumental moment, one that Valens has been working towards for years.

Tomorrow marks a historic day for Canada, nothing short of a transformative social policy, and both Mass Minority and Valens couldn’t be prouder to be a part of it. Tomorrow, it’s personal.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Valens GroWorks

Brand: Valens GroWorks

Media Agency

Media Agency: Mass Minority

Creative Agency

Art Director: Tyler Genovese

Campaign Manager: Harriet Abott

Chief Creative Officer: Brett Channer

Copywriter: Brett Channer

Creative Agency: Mass Minority

Executive Creative Director: Gary Holme

Photographer: Kayla Mann

Genres: People

Categories: Social, Corporate, Social and PSAs

Mass Minority, Wed, 17 Oct 2018 10:27:17 GMT