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Maserati Strikes During Super Bowl

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Quvenzhané Wallis shines in ad by Wieden+Kennedy Portland

Maserati Strikes During Super Bowl

Maserati celebrates the North American roll out of the all-new Ghibli with its first big game ad, a 90-second spot titled “Strike,” which aired during the Super Bowl's first quarter. With the launch of the Ghibli, Maserati moves into the mainstream luxury car market for the first time in the company’s history. This spot, which stars Quvenzhané Wallis, is a poetic reflection about the spirit of Maserati as they step out of the shadows and onto the global stage to strike. 



Credits


CLIENT: Maserati


Agency: W+K PORTLAND

Creative Directors Aaron Allen / Kevin Jones / Michael Tabtabai

Copywriters Matthew Dickman / Mike Egan

Art Directors Chuck Carlson / Brandt Lewis

Senior Broadcast Producers Erika Madison / Bob Wendt

Account Team Lani Reichenbach / Corey Woodson

Executive Creative Directors Joe Staples / Susan Hoffman

Head of Production Ben Grylewicz

Executive Producer Corey Bartha


PRODUCTION

Production Company Chelsea Pictures

Director David Gordon Green

Executive Producers Allison Amon, / Lisa Mehling / Pat McGoldrick

Line Producer Adam Gross

Director of Photography Eric Treml


EDITORIAL 

Editorial Company Joint

Editor Tommy Harden

Executive Producer Patty Brebner

Post Producer Yamaris Leon

Assistant Editor Eric Hill


COLOR

Company Company 3

Colorist Siggy Ferstl

Producer Matt Moran


VFX

VFX Company Method

Lead Flame Artist Claus Hansen

Executive Producer Robert Owens

Producer Colin Clarry


MUSIC + SOUND DESIGN

Sound Design Stimmüng

Sound Designer Gus Koven

Executive Producer Ceinwyn Clark

Producer Kristina Iwankiw

Music Track Murcof, Cosmos I


MIX

Mix Company Eleven

Mixer Jeff Payne

Producer Suzanne Hollingshead


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Genres: Scenic, Dialogue

Categories: Cars, Automotive

lbbonline.com, Mon, 03 Feb 2014 15:57:29 GMT