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MAS Welcomes Lisa McGuire as Senior Producer and Music Supervisor

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A multifaceted talent, Lisa has worked in a range of roles spanning advertising, film, and TV

MAS Welcomes Lisa McGuire as Senior Producer and Music Supervisor

Creative music company MAS (Music & Strategy) today announces the appointment of Lisa McGuire as senior producer and music supervisor.

A lifelong musician, Lisa grew up in theatre, naturally drawn to music and production. While in college, she made her start in the industry by interning at a small music house and running live sound at a music venue. From there, she graduated and moved to work at Egg Music in Minneapolis and LA, where she learned all things bespoke music, music supervision, and advertising - and even some film and television.

Working freelance since then, Lisa has grabbed every opportunity by the horns, acting as a music producer, voice talent, songwriter, 2nd AD, prop master, post production supervisor, and agency producer. This eventually led to her producing content and broadcast for Walmart and Google, as well as creating a web series from the ground up with friend and director Maribeth Romslo for Hello Sunshine. Other highlights include working as a music producer on high-profile projects such as Old Navy’s ‘Imagine Mission’ commercial, starring Kristen Wiig, and Ford’s ‘The Perfect Union’, starring Gabrielle Union.

As a singer/songwriter, Lisa has created music for and sang on content for brands such as Target, Facebook, and Subaru. Recently, she sang the theme for a parody spot promoting The Office on NBCUniversal’s streaming service Peacock. Taking place during some of the lowest points of the pandemic, the project brought happiness to Lisa and fans of the show alike.

In the year ahead, Lisa looks forward to collaborating as part of a team again, diving into the world of music supervision, and benefiting from the guidance of her new boss and music supervisor Gabe McDonough. 

Lisa McGuire comments: “Music is my greatest passion, and I’m thrilled to be joining the team at MAS! The company has an incredible reputation in our community for its work and wonderful people. I’m at my best when I’m collaborating with a solid crew and I couldn’t have asked for a better one. MAS is especially appealing to me because it’s a go-to in the ad world for both original music and music supervision needs - I get to play in both sandboxes!”

Gabe McDonough, partner, EP, and music supervisor at MAS, adds: “Like us, Lisa is rooted in music but has a curious, entrepreneurial spirit that has led her to see how this business works from every possible angle. We've appreciated Lisa's work for years, so it’s great to finally be together on team MAS. Her broad experience in music, advertising and beyond will give our clients even more expertise, and another creative point of view to draw on as our projects get ever more complex and unconventional.”

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MAS-Music and Strategy, Mon, 16 May 2022 09:47:27 GMT