MAS Selected as Custom Sound Partner for TikTok Marketing Partners Programme

Creative music company MAS (Music & Strategy) has been selected as a new custom sound partner for TikTok’s Marketing Partners Programme. 

TikTok Marketing Partners help brands build sound-on strategies for TikTok, making it easier for companies of all sizes to tap into music and sound on the platform. TikTok can connect brands with these trusted partners to help them leverage the unique potential of TikTok's sound-on environment at scale.

As a Custom Sound Partner, MAS will work to create bespoke tracks that inspire community participation and excitement around Hashtag Challenges, campaigns, and much more.

Sound on TikTok has introduced an entirely new storytelling dynamic for brands. According to a study from MRC Data, 65% of TikTokers prefer content from brands that feature original sounds, and 68% remember a brand better when they feature songs that they like in their videos.

James Alvich, president of MAS, comments: “We’re excited to continue the work that we’ve been doing with TikTok. We have an incredible working relationship and mutual understanding of what is expected from MAS to best represent TikTok and its brand partners.”

Melissa Yang, head of ecosystems at TikTok, comments: “Sound is the universal language of TikTok, and brands need to embrace music and sound in order to show up authentically on the platform. Our new Sound Partners have a proven track record of helping marketers develop strategies for TikTok, and offer scalable options for brands of all sizes. We're excited to see more brands tap into sound on TikTok and make meaningful connections with the community through creative, sound-on strategies.”