Created by BBDO Minneapolis, the films take the brand’s two key ingredients — tender corned beef and firm diced potatoes — and weave them into a fantastical fried vision that promotes Mary Kitchen Hash in its most craveable, crispy state, while also capitalising on the recent resurgence of brunch. Or as the advertising states, 'You’ve got the Brunchies.'

The advertising will run online and on social media, and the Brunchies platform will also serve as the foundation for future brand activations.