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Mary Kitchen Has the 'Brunchies' with Fantastical Ad for Hearty Hash

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BBDO Minneapolis weaves a dream-like vision to promote the brand’s two key ingredients for hash

Mary Kitchen Has the 'Brunchies' with Fantastical Ad for Hearty Hash

For more than 65 years, Mary Kitchen hash has been the meat and potatoes that are added to a good, hearty breakfast. Now, the brand is taking viewers on a dream-like craving journey through a world of flavor in its latest advertising campaign that debuts this month.


Created by BBDO Minneapolis, the films take the brand’s two key ingredients — tender corned beef and firm diced potatoes — and weave them into a fantastical fried vision that promotes Mary Kitchen Hash in its most craveable, crispy state, while also capitalising on the recent resurgence of brunch. Or as the advertising states, 'You’ve got the Brunchies.'



The advertising will run online and on social media, and the Brunchies platform will also serve as the foundation for future brand activations.


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Production Company

Production Company: NoMint

Creative Agency

Creative Agency: BBDO Minneapolis

Chief Creative Officer: David Lubars (Worldwide)

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth

Producer: Peter McLarnan

SVP, Group Account Director: Ali Siviter

Planning Director: Theo Schweitz

Account Director: Matt Mullin

Account Executive: Jenny Hogan

Associate Account Manager: Eh Eh

Client

Advertiser: Hormel Foods

Marketing Director: Scott Weisenbeck

Brand Manager: Sarah Johnson

Genres: Animation

Categories: Food, Canned Food

BBDO Minneapolis, Wed, 31 Jul 2019 16:27:49 GMT