BBDO Minneapolis
Wed, 31 Jul 2019 16:27:49 GMT
Editions
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South Africa Edition
Mary Kitchen Has the 'Brunchies' with Fantastical Ad for Hearty Hash
BBDO Minneapolis weaves a dream-like vision to promote the brand’s two key ingredients for hash
For more than 65 years, Mary Kitchen hash has been the meat and potatoes that are added to a good, hearty breakfast. Now, the brand is taking viewers on a dream-like craving journey through a world of flavor in its latest advertising campaign that debuts this month.
Created by BBDO Minneapolis, the films take the brand’s two key ingredients — tender corned beef and firm diced potatoes — and weave them into a fantastical fried vision that promotes Mary Kitchen Hash in its most craveable, crispy state, while also capitalising on the recent resurgence of brunch. Or as the advertising states, 'You’ve got the Brunchies.'
The advertising will run online and on social media, and the Brunchies platform will also serve as the foundation for future brand activations.
Production Company
Production Company: NoMint
Creative Agency
Creative Agency: BBDO Minneapolis
Chief Creative Officer: David Lubars (Worldwide)
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Producer: Peter McLarnan
SVP, Group Account Director: Ali Siviter
Planning Director: Theo Schweitz
Account Director: Matt Mullin
Account Executive: Jenny Hogan
Associate Account Manager: Eh Eh
Client
Advertiser: Hormel Foods
Marketing Director: Scott Weisenbeck
Brand Manager: Sarah Johnson
Genres: Animation
Categories: Food, Canned Food
BBDO Minneapolis, Wed, 31 Jul 2019 16:27:49 GMT
