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Marvel Releases Kick-Ass New Trailer for Latest Playstation-Exclusive Spider-Man

10/09/2018
Advertising Agency
London, UK
139
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Action-packed web-slinging promotional video weaved together by AKQA

PlayStation’s new campaign, “Brave Idea,”has just been released. It is the latest epic spot to promote one of the most iconic heroes of all time for the launch of the blockbuster action adventure game, Marvel’s Spider-Man - available only on PlayStation.

Partnering with AKQA, PlayStation debuted a 90 second trailer for this exclusive game and presented Marvel’s Spider-Man on one of the biggest stages – the kick-off game for the 2018/19 NFL season on NBC’s Thursday Night Football.

PlayStation also used this media event to raise awareness of their fast growing D2C retail business, PlayStation Store and it’s “Countdown to launch” program and the PlayStation.

Marvel’s Spider-Man is a brand-new, original Spider-Man adventure from PlayStation, Insomniac Games, and Marvel Games. After eight years behind the mask, Peter Parker is more experienced, confident, and masterful with his dynamic powers and abilities than ever before. However, balancing his dual life as Spider-Man proves difficult as he struggles with his own personal responsibilities and relationships while knowing that the safety and fate of New York City rests upon his shoulders.

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