After installing the international line Luck Is An Attitude in 2011, Martini celebrates again this brand value with the agency Fred & Farid Paris-Shanghai through four new films for Martini Sparkling Wine.
This campaign highlights those who always find or create a reason to celebrate.
It is Barbara Gonzalez, the new face of Martini alongside Yuri Buzzi, who stars in these commercials.
Following the steps of Yuri Buzzi, the male Martini ambassador who was chosen after the Martini Kisser Casting in 2011, this 27 y.o. Spanish ex Olympic gymnastics contender, has been chosen on October 16th in Milan by the international jury including Mr. Christian Louboutin at the end of Martini Royale Casting (by Kids Love Jetlag).
View the spot below:
The director Matthew Frost was chosen by Martini and Fred & Farid to bring these four celebratory situations to life. He is a photographer and a director, and was chosen for his sense of glamor and light-heartedness that he injects in his work.
This campaign will be shown in 15s and 30s formats, on Youtube from November 14th, on TV in Belgium and the Netherlands as of November 19th and in the U.S. in Spring 2013.
Agency: Fred & Farid Paris-Shanghai
Films: NIGHT CLUB / GARDEN / OFFICE / NYE
Creative Directors: Fred & Farid
Copywriting / Art Direction: Melanie Lynch / Sophie Browness